Our approach

Our approach

At AKAS we have developed a 5-step approach to working with our clients and to tackling audience challenges

The 5-Step Approach to Audience Strategy Development

Step 1: Engage
Step 1
Engage

We engage with our clients to understand their audiences, their strategic challenges, the universally held truths in their organisations and their goals.

Step 2: Assess
Step 2
Assess

We assess what the organisation already knows about its audiences and stakeholders, allowing us to identify knowledge gaps and develop hypotheses.

Step 3: Unearth
Step 3
Unearth

We test the hypotheses we have generated and analyse data from (multiple) available sources, uncovering the implicit knowledge held within the organisation, and making it explicit.

Step 4: Develop
Step 4
Develop

We develop the audience and stakeholder story emerging from the insights unearthed about both, often juxtaposing different viewpoints in order to understand fully the context in which the organisation operates.

Step 5: Create
Step 5
Create

We (co-)create business opportunities by bringing together the client’s needs and goals with the audience and stakeholder story we have developed.

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