Through understanding the ordinary, we generate extraordinary audience insights
and turn them into exciting opportunities, ultimately helping executives transform their strategies
and create new approaches.
Step 1:
Engage
Understand client needs and views
Step 2:
Assess
Make implicit knowledge explicit
Step 3:
Unearth
Generate new insights
Step 4:
Develop
Develop the audience story
Step 5:
Create
Identify strategic opportunities
Luba Kassova is a co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which she set up with Richard Addy to help purpose-led organisations in the UK and globally.
Meet Luba Kassova
Richard Addy is a co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which he set up with Luba Kassova to help purpose-led organisations in the UK and globally.
Meet Richard Addy“In the last three years, we've gone on something of an “impact journey” - one which I'm sure would not have happened had it not been for the thoughtful insight, advice, and expertise of AKAS. Whether crafting an entire impact framework from scratch, or just being on the end of the phone to offer advice, AKAS have given us the tools and knowledge we so vitally need to measure and understand the impact of our projects. Their industry expertise is second to none, and we're both reassured and grateful to call them our partner.”
